Children’s Day

Every year in Brazil, October 12 wakes up to a joyful atmosphere. On this day, Children’s Day is traditionally celebrated, which is really popular here. Every town, street and house is ablaze with colour, and music sounds from every corner. The aim of the holiday is to remind children that they are the greatest joy and an important part of the family.

The history of the holiday

When you visit Brazil, you will find that the locals really love their children. Children’s Day is therefore an important holiday that has a long tradition. The official holiday was declared in 1923 and is called Dia das Crianças in Portuguese. However, this was more of a formal step, as it was not very well perceived by the public.

A change took place in the 1960s. It was then that the revolution was sparked by a campaign by a toy company. A special week was created to sell children’s dolls. The success was enormous and inspired other retailers to mass produce and sell toys. The symbol of celebrating children became gift-giving.

Celebrations across the country

Children’s Day aims to highlight the rights, health, care and leisure of all children regardless of age. Parents or other adults gift them with toys and the whole country is captivated with joy and sincere merriment. Festivals, children’s games, face painting and other activities or educational programmes are organised in major cities. In smaller towns, the celebrations are less intense but have a very pleasant and family atmosphere. Children also take part in various competitions and games, picnics, and help is offered to poor children.

Helping children who have nothing to celebrate

Brazil is a country of social disparity. Many children live in poverty. They don’t have access to education, toys, food, or even to know what it’s like to live carefree. That’s why organisations like UNICEF Brasil and Pastoral da Criança organise charity collections for poor children.

The religious dimension

This day is not just about children. It is also the day of Our Lady of Aparecida, who is considered the patron saint of Brazil. As a result, many religious people make the pilgrimage to the town of Aparecida do Norte, where the basilica dedicated to her is located.

Children’s Day in world comparison

Worldwide, International Children’s Day is generally celebrated on June 1. However, Brazil and other countries have their own date, as they see this holiday as a cultural symbol and national identity. If we look at other countries, in Mexico it is celebrated on April 30, in India on November 14 or in Japan on May 5.

A day that teaches both joy and respect

Children’s Day in Brazil is no ordinary holiday. Its meaning is very important, and Brazilians see it as a tribute and celebration of children, but also as a general respect for the family and solidarity towards poor children. Here you will see what children’s joy really means, as it is the symbol of this national holiday.